The Craft
Our goal with The Craft is to put spotlight on creators from a variety of industries. By doing so we hope to energize architects, creatives and designers, inviting them to find inspiration from unexpected spaces. Our first guest is Taylor Reese.
Taylor is a design and innovation leader at Lantern, an agency focused on using AI to drive innovation, efficiency, and growth.
Taylor’s background is in visual and interaction design — his aim is to improve lives/the world through design and innovation. He describes his job as bringing people together to pursue the best ideas and envision an incredible future.
Thanks Taylor for being our first guest!
Highlights
What is one skill every designer should work to master?
"I think a big part of it is knowing your audience … it doesn't matter if it's a house, a boat, a plane, a bus or a piece of software … what does it need to do and for who?"
How should designers think about feedback?
"[An inflection point with designers is] when they not only got used to painful side of feedback, but when they actually looked for feedback"