The Craft Intro

Aaron Fife

Growth lead at Arcol

At Arcol, we are driven by the passion and creativity of visionary architects and construction professionals. Through countless conversations in our industry, we’ve noticed something profound: creators are being put in the corner.

Key Takeaways

• The Craft Series: A new initiative by Arcol to spotlight visionary creators across various industries.

• Mission: To move beyond "rushed deliverability" and rekindle the creative magic in building design.

• Inspiration: Encouraging architects and designers to find fresh perspectives from unexpected creative spaces.

• Community Engagement: Arcol is actively seeking recommendations for creators to feature in future installments.

The “glory days” of building design are to often reduced to rushed deliverability and the creative minds behind the creation of new worlds are expected to simply execute on a brief. We believe building design is capable of much more. Arcol's ethos is simple: building design is magic, and we want to rekindle that magic. Even in the most routine projects, creators have the opportunity to infuse their work with creativity—and our aim with this series is to rekindle that spirit.

The Craft will spotlight creators from a variety of industries by highlighting their:

• Ambition: The drive behind visionary projects.

• Skill: The technical mastery of their medium.

• Dedication: The commitment to high-quality work.

The Craft, will spotlight creators from a variety of industries, highlighting their ambition, skill, and dedication to their work. Our hope is that The Craft will energize architects, creatives and designers,Our hope is to energize architects and designers by inviting them to find inspiration from unexpected spaces.

Welcome to The Craft.

P.S. - If there is a creator you think we should be talking to we want to hear it! Send us a note info@arcol.io

Click here to get started with a trial of Arcol!